The Jordan Hotels Association participated, alongside several members of its Board of Directors, in the opening ceremony of “Salt” Beach in the Dead Sea area. The ceremony was held under the patronage of H.E. Dr. Imad Hijazin, Minister of Tourism and Antiquities, with the participation of representatives from the tourism sector and relevant entities.

The opening of the beach represents a new addition to the tourism and recreational facilities in the Dead Sea area, contributing to the diversification of experiences offered to visitors and strengthening the area’s position as one of the Kingdom’s leading tourist destinations, renowned for its distinctive natural and tourism assets.

The Jordan Hotels Association emphasized the importance of developing tourism projects that contribute to diversifying Jordan’s tourism product, enhancing the appeal of tourist destinations, and improving the overall visitor experience. The Association noted that investment in recreational facilities is an important driver of tourism activity and promotes greater integration among the various components of the tourism and hospitality sector.

For his part, Mr. Firas Al-Bashir, Chief Executive Officer of FHM Hotel and Restaurant Management and Operations Company, which operates the Dead Sea tourist beach, stated that the opening of “Salt” forms part of the company’s ongoing efforts to develop distinctive tourism and recreational facilities that meet visitors’ expectations and respond to the needs of the tourism market. He highlighted the importance of cooperation with relevant stakeholders and industry professionals to enhance service quality, support tourism investment, stimulate economic activity, and create employment opportunities for members of the local community.

The project underscores the importance of continued investment in the development of Jordan’s tourist destinations and the provision of diverse options that cater to visitors’ needs, thereby enhancing the competitiveness of the tourism sector and supporting the national economy.

The Jordan Hotels Association reaffirms its continued commitment to supporting initiatives and projects that serve the hotel and tourism sectors and strengthening cooperation with various partners to improve tourism services and reinforce Jordan’s position as a distinguished tourist destination.