As part of ongoing efforts to expand Jordan’s presence in international tourism markets, H.E. Dr. Imad Hijazeen, Minister of Tourism and Antiquities, met with Sinan Seha Türkseven, Director General of the Turkish Tourism Promotion and Development Agency (TGA), to discuss opportunities for establishing strategic partnerships that would increase tourist arrivals to the Kingdom and open new marketing channels. The meeting took place as part of a series of tourism meetings and events held in Istanbul, with the participation of Hani Al-Dabbas, Vice Chairman of the Board of Directors of the Jordan Hotels Association (JHA) and a Board Member of the Jordan Tourism Board.

The meeting was attended by H.E. Hazem Al-Khatib Al-Tamimi, Jordan’s Ambassador to the Republic of Türkiye, along with representatives of the Jordan Hotels Association and the Jordan Inbound Tourism Association. Discussions focused on attracting more visitors from the Turkish market, developing joint tourism programmes, and leveraging Istanbul’s position as a global air connectivity hub to reach European and Asian markets. The participants also explored opportunities to strengthen cooperation in digital marketing and exchange expertise in tourism destination management.

H.E. Dr. Imad Hijazeen emphasised that the next phase requires moving beyond traditional promotional approaches towards high-impact partnerships that translate into tangible growth in tourist arrivals, increased hotel overnight stays, and higher tourism expenditure. He also highlighted the importance of aligning government and diplomatic efforts with those of the private sector to enhance Jordan’s competitiveness and reinforce its position as a diverse and sustainable global tourism destination.

The participation of the Jordan Hotels Association, represented by its Vice Chairman, Hani Al-Dabbas, reflects the Association’s commitment to supporting national efforts to strengthen international tourism cooperation and expand partnerships with target markets. These efforts aim to increase inbound tourist arrivals to the Kingdom, improve hotel occupancy rates, and enhance the hotel sector’s contribution to the national economy.