The Board Members of the Jordan Hotels Association has announced that Dr. Reham Al-Zughier is the General Manager of the association, marking a strategic step aimed at strengthening the Association’s institutional role and further enhancing the services it provides to Jordan’s hotel and tourism sector.

Dr. Al-Zughier brings more than fifteen years of professional experience in business development, strategic management, innovation, economic development, and the establishment of local and international partnerships. She also possesses extensive expertise in managing high-impact projects and initiatives in collaboration with national, regional, and international organizations.

Expressing her appreciation for the confidence placed in her, Dr. Al-Zughair stated that the Association’s next phase will be guided by a collaborative, partnership-driven approach, working closely with its members and key stakeholders to enhance the competitiveness of Jordan’s hotel sector and further strengthen the Kingdom’s position as a leading tourism and investment destination.

The Jordan Hotels Association affirmed that this appointment reflects its strategic vision of attracting distinguished national talent capable of leading a new phase of institutional development, innovation, and strategic partnerships that create sustainable added value for the Association’s members and the broader tourism sector.