The Jordan Hotels Association conducted a training course on Wednesday, April 29, 2026, titled “F&B Service Techniques,” targeting employees of hotels in the capital, Amman. The course was delivered by trainer Ghazi Batraseh.

The training aimed to enhance the efficiency of hospitality sector employees and strengthen their skills in delivering professional service based on understanding, anticipating, and efficiently meeting guests’ needs, thereby improving the guest experience and increasing customer satisfaction.

The course covered several key topics, most notably the importance of a smile in creating a positive first impression, and the role of effective eye contact in demonstrating attentiveness and building strong relationships with guests. It also highlighted active listening skills, which enable employees to accurately understand guests’ needs and avoid mistakes and misunderstandings.

In addition, the course focused on the fundamentals of professional guest interaction, including showing appreciation and respect, and using the guest’s name to strengthen communication. It also emphasized the importance of personal appearance and hygiene in building a professional image that reflects the hotel’s identity and brand.

The training further addressed the concept of service quality through adherence to standard operating procedures, ensuring consistency in delivering products and services, and maintaining facility readiness along with the availability of all essential supplies to guarantee a complete and comfortable guest experience.

The course concluded by emphasizing that hotel staff are the cornerstone of delivering outstanding service through attention to detail, positive behavior, and creating a warm hospitality environment that enhances guest loyalty and encourages repeat visits.