The Jordan Hotels Association organized an introductory event for Essity Company and its brand “Tork,” specializing in health and cleanliness. The event targeted five-star hotels in Amman and took place on Wednesday, September 25, 2024, at the Fairmont Amman Hotel.

Under the patronage of Mr. Hussein Hilalat, Deputy Chairman of the Jordan Hotels Association, who emphasized the vital role the association plays in supporting its members and affiliates, and highlighted the association’s commitment to providing the necessary information and resources to enhance efficiency and the quality of services offered. He also pointed out the importance of these efforts in addressing the challenges faced by the sector and providing effective solutions that contribute to the overall improvement of hotel performance.

The partnership between the Jordan Hotels Association and Assetti enhances the hospitality sector’s ability to adhere to sustainability principles by providing effective health and cleanliness technologies and tools. A range of innovative solutions offered by “Turk” was presented, contributing to improved working environments and cleanliness within hotels, reflecting the sector’s dedication to providing the best experiences for guests.

This event is a strategic step towards strengthening collaboration between the hotel sector and private companies, opening new horizons for workforce skill development and the adoption of sustainable cleanliness practices.