As the distinguished leader of creativity and innovation within the Jordan tourism community, JHA’s vision is to pioneer the sustainable development and improve the services standards of the hotel sector, at national, regional, and international levels.  

JHA’s mission is expressed in its dedication to serve its members, represented by the Jordanian hotel and lodging sector, through effective communication and active participation in identifying their needs, while directing the hotel service towards greater creativity and passion through the generation of ideas that can be adapted to different tourism scenarios.